When a brand appeals to you, it’s because you love its story

Your story is the key to your brand. It’s your experiences that build your brand. When you like a brand, it's usually because you like its story, as it makes you feel connected.

Ryna Studio via Unsplash When a brand appeals to you, it’s because you love its story. Your story is the key to your brand. As it’s your experiences that build your brand. When you like a brand, it’s usually because you like its story, as it makes you feel connected. Last week, I discussed your […]

What if I said that your beliefs make your brand unique?

What if I said that your beliefs make your brand unique?

emmanuel-kontokalos- Via Unsplah What if I said that your beliefs make your brand unique? We all have a certain belief, so deeply ingrained in ourselves that we always trust, even if we are told the contrary. And for such a belief, we could do whatever it took. Last week, I shared with you the importance of […]

An important purpose in an attractive brand.

An important purpose in an attractive brand.

Uby Yanes – via Unspalsh An important purpose in an attractive brand. Brand purpose represents your reason for being and what you stand for above all else. Also known as your brand’s why; Why does your brand exist? These past weeks, I spoke about the brand’s vision, passion, and values. Those are the other components […]

A clear vision will make your brand successful.

A clear vision will make your brand successful.

lucija-ros via Unsplah A clear vision will make your brand successful. Your brand’s vision. What does it means and how to set it up? Last week, I discussed the passions and values that shape the culture of your brand. Today, I am referring to the Vision. Brand vision is the ability to see beyond, in time […]

A brand made by passion

A brand made by passion

brooke-cagle Via Unsplash A brand made by passion Do you already know what passion motivates you to invest time and money into your brand? The passion of the brand is the motive behind your product or service. Last week, I wrote about your brand values. Let me talk about passion this week. This is the […]